In this perspective falls his choice to have an Architecture Sonora’s system for their amazing red showroom in the heart of the Soho design district in New York: Architettura Sonora means innovation, great design, excellent sound quality and freedom to listen to music moving through space. A system of different AS sound modules, suspended and fl oor-standing, are arranged around the space, in a fl exible layout for the changing display needs of a showroom, creating an always different and truly multidimensional sound environment.